Setting the criteria

• identifying your market
• marketing demographics for the internet
• technology and your customer
• finding and interpreting market research data on the internet
• the 24 hour business
• contingencies for the unexpected

Search engines

• how the different search engines work
• strategies to ensure users can find you
• how to achieve high rankings in the major search engines
• how to avoid problems with search engines
• should you use search engine software
• the alternative to search engines

Creating value added content

• driving traffic to your site
• attracting users back to your site regularly
• creating content on a limited budget
• how and where to find quality content
• branding content to your website

Tools to enhance your site

• adding functionality
• building an image
• matching your customers perceptions of your organisation
• desirable and undesirable associations

One to one marketing

• building a relationship with your customer
• finding out who visits you
• forms - techniques for better return results
• avoiding returned forms with false information
• common gateway interface (CGI)
• cookies
• effective strategies for use of e-mail marketing
• how to avoid spamming
• the legalities of using an e-mail listing

Technology and marketing

• good and bad use of technology
• premium technology at a budget price

Off-line marketing

• Promoting your site in the real world
• Your site as a selling point in its own right
• Working with the media

Advertising

• the available options and cost comparisons
• budget advertising
• banner advertising
• premium advertising
• selling advertising space on your website

Building global communities

• cost effective methods for creating your own community
• what are the legalities
• using a commercial organisation

Monitoring your website visitors

• hits, visits and page impressions
• reading and interpreting the traffic analysis logs
• implementing an action plan to respond to the data
• traffic log software options

E-commerce

• the e-commerce options
• how e-commerce can integrate into your website
• pitfalls to avoid
• what will it cost

Your competitors

• keeping an eye on the competition
• how to avoid being a victim of dirty tricks

Questions and Answers

Troubleshooting Tips